Brand Engineering Ltd

Brand Engineering Ltd was established in 1972 to act as sales representatives and marketing advisors for OEM automotive spare parts manufacturers for the Middle East.

Throughout the years we have built up a strong and long term relationship with both our principals and our customers.
Engineering the sales of branded automotive names and fighting the counterfeit automotive products are key parts of Brand Engineering's business objectives.

We enjoy a sound partnership with over 20 manufacturers in the automotive industry with a vision to expand our services to cover more OEM suppliers.

The automotive products handled cover passenger vehicles, light commercial vehicles, commercial vehicles and off-road equipment, with emphasis on brake parts, transmission products, turbochargers, consumables, car care, and performance products.

We carry out our business through the extensive traveling of our sales force throughout the region, assisted by an administrative team located in our purposely built offices, using the latest Information Technology resources to keep track on all sales activities, and follow up on all shipments of booked orders.

Our offices are located in Limassol, Cyprus, at a close geographic location to our territory.
Brand Engineering's warehouse platforms are strategically located in Europe and Middle East to cater to the automotive market needs and are vital in providing an effective service to the customer base.
Brand Engineering's complete product range can be found online here. For any sales/general enquiries please feel free to contact us.
Sales Coverage
A cross cultured factory trained sales team visiting their respective markets on regular basis. Our sales team enjoys strong and established relations with key automotive spare parts distributors in the region.  We are proud to be dealing with more than 500 regular distributors, and over 7,500 automotive contacts in the Middle East and North Africa.
Sales Admin
A team of sales assistants that maintain and continuously update a highly developed custom made database that keeps and manages information on:

  • More than 7,500 contacts in the automotive industry,
  • All sales activities,
  • Product and Price,
  • Proforma Invoices and Packing Lists,
  • Cross reference and Interchange,
  • Competitive Information,
  • Application List per country,
  • Potential business opportunities
The team can also provide legal advice on acknowledged trade agreements in each country of the region, as well as custom regulations and import duties.

Sales Statistics
Sales volumes and parts usage information by manufacturer, distributor, product range, and part number is available on our system.

Demand Analysis vs Vehicle Park can also be provided.

Marketing Support
The marketing team are trained to organize events such as sales conferences, product seminars, clinics, technites, and factory visits.

Advertising Material for the products such as brochures, posters, pamphlets, and giveaway gadgets are usually prepared by Brand Engineering and distributed throughout the region.

Orders & Exports
Confirmed orders are booked directly into the operating systems of the various manufacturers we represent. 

Order preparation, availability, picking, packing, delivery, shipping, and forwarding are coordinated by our team who make sure that shipments are promptly received by our distributors. 

Warranties are also checked and attended by our team providing prompt and satisfying solutions for all parties involved.